“Blame the fact that five-day-a-week syndicated shows like "Wheel of Fortune" went to six days. Blame the fact that cable TV and the internet have fragmented the audience so much that stations are losing market share no matter what they do. Blame the economy, because many stations would rather sell a crappy half-hour infomercial than program a show they respect.”
Keep those factors in mind as you consider the opportunities for your own quality infomercial: cable and internet audience fragmentation (which means you can more effectively target your message to its best audience), broadcast TV consolidation (fewer corporations owning more stations). There may be some deals out there as TV becomes more affordable.
Next for Ebert’s inimitable brand, a new TV show and a few new media branch-offs. More from Ebert’s blog:
“We will go full-tilt New Media: Television, net streaming, cell phone apps, Facebook, Twitter, iPad, the whole enchilada. The disintegration of the old model creates an opening for us. I'm more excited than I would be if we were trying to do the same old same old. I've grown up with the internet. I came aboard back when MCI Mail was the e-mail of choice. I had a forum on CompuServe when it ruled the web. My web site and blog at the Sun-Times site have changed the way I work, and even the way I think. When I lost my speech, I speeded up instead of slowing down.”
How true. I follow Ebert tweets at my Twitter site, and the writer is especially prolific. It is perfectly understandable. He lost his speech, but he makes up for it with as profound a voice as ever.
Question: how has new media changed the way you work? The way you think?
Roger Ebert appears in Boulder this April 5-8 at the Conference on World Affairs at the CU campus in Boulder. Here’s the news release. His annual week-long film focus is the 1972 Werner Herzog film Aguirre, the Wrath of God. The “interruptus” format shows the film over four two-hour sessions, stopping the film for anyone in the audience who wants to ask a question or make a point. Kind of geeky. I love it.