They’ve done it again! The clever, kinetic, musical minds of OK Go have merged their art with commerce in the latest Chevy Sonic campaign. Other communicators have noticed the appeal of the band’s visual style. The folks at mediabistro.com and I share a love for OK Go. Find links to the 30-second spot and four-minute video at their post.
From mediabistro.com’s Tonya Garcia: “… content is the most important part of PR. When there’s something worth watching, people will take note of all of the cool things associated with that clip…”
My previous post on OK Go from 2010 is here.